It’s been SO busy since 2 good friends of ours BEGGED us to do a blog , that I’ve gotten off the schnide to get our first of many weekly posts up. (Go check out their sites by the way: http://www.kingsnewsdaily.com & http://www.seo149.com ). Speaking of friends, we have another friend that told us the story of their friend’s product that they sell on QVC (A scrapbooking kit). It did so well on TV, multiple times, that he is now being sponsored by them into actual Brick & Mortar stores like Michaels! This got us thinking…..
Why the heck are we not on QVC? It sounded as important as the first question we ever pondered: ‘Why are we not selling the LightCup?’, so we set forth to answer the question. Turns out the process starts out simple, but gets serious quickly. We simply submitted our application online and we were told we’d hear back in about 4-6 weeks because of the amount of applications they receive. Crazy! As promised though, pretty much 6 weeks in, we get an e-mail from Jen (Our favorite buyer). QVC likes the product idea, send ‘em some free ones to test/destroy. WHOHOO!
After talking with Jen for a bit, she tells us that a large majority of items are rejected from the get go, so we had just cleared a big hurdle. Jen tells us we are positioned to be a part of the QVC ‘Sprouts’ program for small emerging businesses. This group of products is groomed for television by showcasing them on the QVC website in a special sales section to help build brand identity so that if they make it to TV, they’ll have a real shot at success. Out of 200 Sprouts products, only about 5 or so have made it to television. (Mouth open here). DAAANNNGGGG! The samples are for their QA (Quality Assurance) department to thoroughly test for liability issues, durability, quality, etc. More waiting, but how cool it is to know we got a shot.
Enter yesterday, another e-mail. ‘QA really liked your product. They are going to conduct some in-house tests. Based on those tests we can see about moving forward’ YESSSSSS!!!! Enter the phrase ‘They like us! They REALLY like us!’. Even our favorite buyer, Jen, added a bonus that really made our day: “I am hoping we will be able to!”. JEN RULES! A smaller hurdle cleared, but another step closer. You all know what we hope the next blog post will say…..
This process has really made us re-evaluate our stereotypes of QVC as a complete company. Most people assume they’re some late night, ‘If you have enough money, we’ll put you on TV’ type of show. NO WAY! We’re learning VERY quickly the hard work they put in to sell only quality products that enhance their brand. They’re putting LightCup through it’s paces, and quite frankly, we prefer it that way. We’ve done it, so why shouldn’t everyone else, especially QVC.
We’re all excited and very hopeful that QVC will deem the LightCup worthy of being on it’s roster. Besides, we just want to see Todd on TV saying ‘How easy can it get’ a dozen or so times.